Corporate & HR Videos in Brisbane: Script, Shoot, Share
Your HR manager just sent another thousand-word email about the new benefits package. Three people read it. Everyone else skimmed the subject line and archived it.
Yeah, that’s a common problem for businesses.
Text-heavy announcements get ignored, training documents gather digital dust, and your carefully crafted recruitment posts disappear into LinkedIn’s void. Meanwhile, your competitors are using corporate video in Brisbane to connect with employees and candidates.
If you want to change how your business communicates, ping us at Grizzly Bear Media. As a local video production company, we’ve helped many businesses make their messages clear, engaging, and worth watching.
In this article, we’ll share our insights from working with companies across Brisbane. You’ll learn:
- How corporate video production works
- Which HR video types deliver the best results
- Real costs you’ll face (no surprises)
- Creating videos that people watch
Ready to stop sending emails nobody reads? Let’s get into it.
What Is Corporate Video Production?
Corporate video production creates professional video content for businesses using video production services. These companies handle filming, editing, and post-production, so your business gets professional content without the technical headaches.
In our experience, most Brisbane businesses use corporate videos for two main purposes: training employees and attracting new talent.
Let’s break down how each type works.
Training Videos for Employee Development
Training videos teach the same lesson to every employee, every time. As topics like compliance training, safety procedures, and software tutorials require exact information, recording them ensures accuracy and consistency.
When you record it once, you eliminate the risk of someone misunderstanding a critical step because a trainer had an off day or rushed through the material.
Recruitment Videos That Attract Talent
What if candidates could see your actual office, meet real team members, and understand your culture before applying? Well, recruitment videos do exactly that.
A well-made recruitment video shows authentic moments from your workplace instead of generic job descriptions. The candidates can self-qualify whether they’re a good fit, which speeds up your entire recruitment process.
Helpful Tip: Create a 60-90 second video featuring three current employees talking about why they joined your company.
Now that you’ve seen how businesses use corporate videos to train staff and attract talent, let’s explore which HR videos deliver the best results.
What Types of HR Videos Work Best?
The two most effective types of HR videos are onboarding videos for new hires and internal communications for company updates. These videos keep employees in the loop without forcing everyone into a conference room.
Also, they’re particularly useful for distributed teams where scheduling a company-wide meeting means someone’s always stuck on a call at 6 am.
Here’s how the right HR videos can strengthen your company culture and keep your team connected:
Onboarding Videos for New Hires
Onboarding videos pack everything a new employee needs into one accessible package. They’ll learn about:
- Company Values
- Workplace Policies
- Team Introductions
Instead of reading through a fifty-page employee handbook, new hires can watch a five-minute video that covers the essentials. They retain the information better because they’re seeing and hearing it, not just scanning dense paragraphs.
Internal Communications for Clear Messaging
Most employees skim company announcements or miss them entirely in overflowing inboxes. However, internal communications videos cut through the noise of endless email chains.
When leadership needs to announce a company restructure or policy change, a three-minute video delivers the message more clearly than a thousand-word memo.
What’s more, employee engagement jumps when people can see and hear their CEO or department head directly. Body language and tone convey sincerity and urgency in ways that clear communication through text simply can’t match.
We recommend sending a short video recap after every all-hands meeting so remote workers and those who couldn’t attend stay equally informed.
How Much Does Corporate Video Production Cost?
Corporate video costs in Brisbane typically range from $4,000 to $15,000. However, if you need drone videography, multiple locations, or animation, the price can increase significantly.
The actual price depends on filming days, editing complexity, and whether you’re doing it in-house or hiring professionals.
Here’s what affects your budget and where the money goes.
In-House vs Professional Production
In general, we suggest in-house for quick social media clips or internal announcements where professionalism doesn’t matter. But if you want recruitment videos, client testimonials, or anything representing your brand externally, then go for professional production. They cost more upfront, but give you high-quality content that actually represents your business well.
While in-house production seems cheaper as you can shoot whenever you want without booking external crews, most businesses lack proper cameras, lighting, sound design, and editing software. The result is amateurish videos that damage your brand reputation instead of enhancing it.
Employee Engagement Videos
Employee engagement videos showcase real people from your team sharing actual stories and testimonials from work.
For example, a warehouse worker explaining how a new safety protocol saved time, or a customer service rep discussing what makes them proud to work there. These videos add a personal touch that company-wide emails and policy documents simply can’t deliver.
And the best part is they don’t require expensive production. Just good lighting and clear audio are enough to capture authentic workplace moments.
After sorting out your budget and video types, it’s time to look at how corporate videos get made.
How Do You Create Corporate Videos?
Making corporate videos starts with scriptwriting and pre-production planning before you even pick up a camera. In this phase, figure out your brand message, target audience, and the story you want to tell. Together, these decisions influence everything from filming locations to final video length.
Plan these elements carefully for better results:
Scriptwriting and Pre-Production Planning
Good planning ensures your video delivers the right message to your audience. So, before writing random talking points, clarify your vision and brand message.
When you’ve got that sorted, write scripts in your own words. Scripts written in natural, everyday language perform better than corporate jargon and match your marketing campaigns. They sound like an actual human talking, not a press release being read aloud.
Pro Tip: Test your script ideas by reading them aloud. If you stumble or it sounds stiff, rewrite it until it flows naturally.
Optimal Video Length for Different Types
Different video types need different lengths to keep audiences watching until the end. Customise your video length based on platform and purpose for best results:
- Commercial Videos: Your commercial videos for YouTube or social media should be 30-60 seconds maximum. Otherwise, most people will click away before your call-to-action appears.
- Training Videos: Keep these between 2-5 minutes to capture attention effectively.
- Website Content: Multiple channels require different formats and attention spans. That’s why website content works best under 90 seconds.
Even the best-produced video fails if the length doesn’t match where your audience is watching it. Nobody’s watching a five-minute explainer on Instagram while waiting for their coffee.
Start Creating Corporate Videos That Get Results
Brisbane businesses waste thousands on corporate videos that nobody watches. Poor planning, wrong video types, and mismatched platforms kill engagement before it starts. But when you match the right video format to your actual business goals, employees stay informed and candidates respond.
We’ve covered corporate video production basics, HR video types that work, realistic Brisbane costs, and the creation process from script to final cut.
Your team deserves better than ignored emails and skipped training sessions. Our Brisbane production crew will take you through every step you need to create videos that employees watch and remember.
